Shule One EdTech: Developer Hackathon Apparel & Merch Run
The Challenge
EdTech startup Shule One hosted an intense school automation hackathon and required developer merchandise that engineers would enthusiastically wear everyday, avoiding cheap, ill-fitting promotional swag.
The Approach & Production
We custom-tailored 380gsm premium heavyweight brushed fleece hoodies in deep midnight navy and carbon black. The front features precision 12,000-stitch chest embroidery of the Shule One brandmark, while the back features a vibrant multi-color plastisol screen-print: 'I CODED. I BUILT. I WON!' with custom hand-drawn developer doodles.
The Impact & Result
Instant organic social media viral reach among Kenya's tech developer community with over 500+ organic developer posts tagging the hackathon gear. Commended for unmatched garment comfort and print durability.
Scope of Execution
- • Apparel Manufacturing
- • Precision Embroidery
- • Plastisol Screen-Printing
- • Merch Packaging
- • Developer Swag
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