MERCHANDISE
Joy Hue Creative: 'Write. Doodle. Pray. Thrive.' Lifestyle Merch Suite
The Challenge
Joy Hue needed an uplifting, cohesive merchandise and apparel suite to accompany the launch of 'My Happy Journal', blending tactile wellness stationery with community teamwear.
The Approach & Production
We produced 100% combed pique cotton polo shirts featuring Joy Hue's vibrant circular gradient beacon emblem, sunshine yellow 200gsm cotton t-shirts with durable vinyl typography, and coordinated Smyth-sewn journals with ribbon bookmarks.
The Impact & Result
100% sell-through of the first capsule launch batch within 14 days, establishing Joy Hue as a leading wellness community brand in East Africa.
Scope of Execution
- • Custom Polos
- • Cotton T-Shirts
- • Stationery Binding
- • Heat Transfer & Screen Print
- • Capsule Merch
Tags & Keywords
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