BRAND
Fintech Apex Brand Identity & Launch
The Challenge
Positioning a new digital remittance brand to stand out in a crowded East African fintech space with an authoritative yet approachable visual identity.
The Approach & Production
Developed a dynamic geometric identity system, comprehensive brand guidelines, custom merchandise kits for 250 staff, and outdoor highway billboards.
The Impact & Result
Over 200,000 app downloads within 60 days of launch, with brand recall metrics exceeding initial projections by 38%.
Scope of Execution
- • Brand Strategy
- • Logo Suite
- • Outdoor Billboards
- • Merchandise
Tags & Keywords
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